Studies show email marketing is still one of the best ways to directly reach your customers. Social media algorithms or landing pages won’t necessarily connect with your audience or keep them clicking. But emails? They are a surefire way to get your business information directly into their inboxes. How many times do you check your email a day? That number should speak for itself.
By strategically creating email subject lines, teaser text, and layout designs that entice your audience to open them, you can deliver event information, new services or specials, or articles to users.