Studies show email marketing is still one of the best ways to directly reach your customers. Social media algorithms or landing pages won’t necessarily connect with your audience or keep them clicking. But emails? They are a surefire way to get your business information directly into their inboxes. How many times do you check your email a day? That number should speak for itself.
By strategically creating email subject lines, teaser text, and layout designs that entice your audience to open them, you can deliver event information, new services or specials, or articles to users.
Email marketing analytics give a great overview of what you’re doing right and what areas can be improved. Unlike billboards or marketing outlets that are hard to track and gauge success within, emails show you all of the numbers.
Who opened this email?
What links did they click on?
Did this week’s email perform better than last weeks?
Know your numbers and connect with your community.