There is no beating around the bush here- website copy is essential when launching a new website. Whether you’re going through a website redesign or are launching one for the first time, saying the right things on that website is the key to connect with your clients. And that can only be done if they can find you.
Website copy with SEO goals in mind simply means your website is readable to Google and put in the correct search results when someone is looking for a product or service similar to ones you offer. SEO-friendly website copy including that on your your services, products, or service areas pages are especially key to connecting with your target audience.
Professional tools and agency level software allow SEO writers to hone in on words your audience are searching for, phrases people want to find, and other important keywords your copy should include on each of those pages. By balancing terms people are searching for with keywords your website can actually rank for (don’t waste your time competing with the national brands), your SEO copy will deliver clients who are a good match for you and who are qualified leads.