If you’re wanting to grow your business online and need outside help writing and maintaining fresh content for your website, blogging could be a great channel for your business to branch out its digital marketing efforts.
Blogs help keep your site’s content fresh, show Google you’re adding new content (which helps with rankings), and answer direct questions your clients have. By sharing these blogs, your customers and other audiences will look to you for transparent answers to their questions and tips and tricks on ways to utilize products or services in your industry. These blogs allow users a new entry point to your website and add visibility to your services that may not already be happening.
Have you ever pulled up Google on your phone and asked a direct question, such as “how much does a gym membership cost?” Guess what? Your clients and community do that in your industry, too. Businesses who recognize the need to answer these questions and begin their blogs are the ones ahead of the curb and the websites where “Googlers” are landing on. Are you ready to bring new traffic to your website and be the industry leader in answering your customers’ questions?