Traditional Public Relations is an easy way to promote newsworthy events or happenings at your business that your customers, community, or media would be interested in. Do you currently have standing relationships with local media reporters such as editorial writers, news anchors, or bloggers? If you answered no, you may want to look for a service to help you promote your business.
PR is essentially press and promotional articles sent out to local or national media sources in hopes of their interest in covering your news or story. Not only do press releases deliver news articles and brand awareness, but the links to your website from those stories are just as important.
Although press releases and promotion may not be needed all year, when you’re launching a new product, releasing a big announcement, or other changes are happening in your business, you may want to consider PR support.