What should I blog about? This is a question that has crossed many bloggers and business owners’ minds at one point or another. You want to strike a balance of things you are knowledgeable of, things you enjoy writing about, and most importantly, things people want to read.
So what do those look like? Check out our list of 10 fail-proof ideas to get your blog juices flowing. And remember, you don’t have to write these all at once. Simply create a list of topics, plug them into a content calendar, and take it one week at a time.
1. Costs and Pricing
Costs and pricing blogs are ones people are constantly searching for. In today’s day and age of self-service and a desire to not have to call someone if you can find the information out yourself, writing about service posts on your blog is a great way to stand out from competitors. And remember, the post doesn’t have to include hard numbers, especially if every client is quoted differently. But including things that influent costs and a price range users can go off of is really helpful.
2. Problems in your industry
What problems do customers need to consider when purchasing a product or service in your industry? This type of blog post isn’t meant to bash the items you sell but rather create trust with your readers who can look out for faulty parts, customer service issues, or other items to be aware of as they research your industry.
3. Comparisons including pros and cons
People love to read pro and con lists, especially when it comes to service industries. If your services are in competition with DIY projects, compare the benefits (potentially cost) versus drawbacks (maybe the quality of the finished product) to help show qualified leads why working with someone like yourself may be the route to take.
4. Reviews of products or services
Now hear me out… do now review your products or services. This type of blog post isn’t a sales-y way to say you’re the top business in your area. So why write one if you’re not on the list? Two reasons. One, your customers will try you. Two, users will land on your website… and in turn, hopefully, read other blogs, check out your services, etc.
5. “The Bests”
The best products, the best services, the best approach… the list goes on. Talk about the bests of your industry and create lists users can reference when they’re needing a specific item on it.
6. Case Studies
Case studies written into blog posts may be an easy way to highlight your customers and insert some quality testimonials into your website if you’re not doing so on another page already. Another score? Let your customers know when a cast study showcases their business! They’ll be thrilled to share the information on their website and social media pages, too.
7. Tips and Tricks
Have some tricks up your sleeve? Share them! People love free resources or knowledge and will continue to come back to your website if it provides quality information. Don’t be afraid of giving away your secrets or resources. By sharing them with your readers, you position yourself as the industry expert in your field and they’ll be thankful.
8. Answers to FAQs
Someday, sit down with your marketing and sales team to discuss frequently asked questions in the sales process. Are people unsure about what the service process looks like or are they afraid of a time commitment on their end? Collect the questions customers have and answer them in blog posts. Leads just like those customers are searching online trying to get answers to the same questions.
Don’t leave any room for guessing. Spell out the steps in processes applicable to your business or service in simple terms so customers know what to expect. Keep things high level and provide readers with a roadmap- whether they’re working with you or vet other candidates’ processes against yours.
10. Free tools or resources
The whole idea of having a blog is to share quality content your clients and target audience want to read. By providing them with these free, quality posts, you’ll keep them coming back to your site when they have questions or need resources in the future. Beyond just blog posts, consider creating a free tool that users would want to use in exchange for their email addresses to help grow your mailing list.
Now get to writing! If you’re looking for help with scheduling blog posts or wrapping your head around a content calendar, just shoot me an email or drop a message in the comments below.