How to Work with Local Content Creators to Promote Your Small Business
In a world where trust and attention are harder to earn than ever, content creators can be one of your business’s most valuable marketing tools. Not the mega-influencers—the local people in your community who already connect with the audience you want to reach. Whether you’re a boutique owner, home service provider, wellness brand, or coffee […]
The Top 6 Free Marketing Tools for Small Business Owners in 2025
When you’re wearing every hat in your business, your tools matter. But that doesn’t mean you need to spend a fortune to market yourself well. In 2025, there are more free (and powerful) marketing tools than ever to help execute your strategy. The key? Knowing which ones actually help and how to use them with […]
How to Market a Small Business in 2025 (Without a Marketing Team)
You started your business to do what you love. But somehow, you’re spending more time trying to figure out what to post on Instagram than doing the thing you actually built your business around. Sound familiar? Welcome to small business marketing in 2025. The platforms have changed. The algorithms have evolved. The noise has gotten […]
How Launch Kits showcases clients through social media
Who is Launch Kits Launch Kits is a website design company based out of Columbia, PA. Launch Kits helps small businesses get websites up and running – that are both beautiful and smart. Helping small businesses crush the website game Launch Kits, originally Sparrow Websites, has been helping small businesses launch websites site 2016 with […]
Small Business Partners That are Worth Their Services (and way more affordable than you might think)
As a small business owner, we know that a one-man/woman-show can’t always do it all. We wear many hats and often times do a great job of juggling multiple roles. A lot of business owners have to by necessity. But we can limit our business growth by trying to handle everything ourselves. A specific aspect […]
How To Create A Free Google My Business Profile This Week
If you’re unfamiliar with Google My Business (GMB), allow me to get you up to speed. You’ve probably seen or used a business’s GMB in the past but didn’t know that’s what it is referred to. GMB profiles are the business profiles that pop up on the right-hand side of Google search results. Here is […]
This formula will help you write viral blogs
Have you ever wondered how a blog goes viral? Does it have to be a popular, well-known writer creating the content or perhaps someone with a large social media following? Absolutely not. With this formula, you can be writing viral blogs by next week. Of course, your content needs to be accurate and engaging, but […]
The Ultimate Entrepreneur Scheduling Hack: How to achieve a work-life balance
Work-life balance is a term I hear all of the time. People refer to this tightrope walk of life as an impossible-to-reach ideal in one’s career. But to me, I believe that balance can be reached as soon as you realize you’re ready to make it happen. Balance isn’t about allowing others to guide your […]
Feeling Uninspired? Check out these five places to look for inspiration when you have none
Staying always inspired and full of new ideas is draining. I read somewhere that no idea is really new; someone somewhere at some point probably had that same idea before you. Who knows! It may be true or not, but all that I know is that for some of us, we have to actively search […]
Managing Social Media Content: A beginner’s guide to slay the social media game
With a lot of extra time on small business owners’ hands right now, I wanted to pull together a comprehensive resource on social media. Throughout the years, I’ve done many social media trainings. Of all of the questions I’ve received, this blog post covers all of the basics. If there are other questions you have, […]